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Amazon Prime Day is here: What's the best deal and what should you avoid?

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Amazon Prime Day starts Monday, July 15 and runs a full 48 hours. (Image: MGN)

If you're primed for Amazon's Prime Day sales, then get ready to shop.

The online shopping extravaganza kicked off Monday, July 15 at 12 a.m. midnight PDT/ 3 a.m. EDT and it ends just before midnight PDT Wednesday, July 17. This is the first year Prime Day will run for a full 48 hours.

Amazon is offering tons of deals on everything from gadgets to clothing to groceries, but experts are warning buyers to resist the temptation to fill their online shopping carts to the brim with goods that are not necessarily as good as they seem.

WHAT'S HOT?

The Fire TV Stick, Fire Tablet, Amazon Echo and other Alexa-enabled devices are on special discount.

The for the Amazon Echo is 50% and selling for $49.99. The Fire TV Stick with Alexa Voice Remote is on sale for $14.99.

Shoppers looking to make their home a little smarter can get a Smart Plug and Echo for $54.98 or boost their home security with the Ring Video Doorbell for $69.99.

Readers can get the new Kindle, plus get a $5 eBook credit and three months free Kindle Unlimited for $59.99.

Binge-watchers can upgrade their subscriptions and get 50% off for three months when they subscribe to ShowTime or Starz.

Click here for more deals on Amazon products.

Those looking for a new wardrobe can save up to 40% on Under Armour clothing, shoes and accessories, 50% on J. Crew clothing and up to 60% on Eddie Bauer clothing and accessories. (The deal applies to select items.)

Got milk? If not, run to the store fast! Prime members who spend $10 or more at Whole Foods Market (in-store or online) will get a $10 credit to use on Amazon for Prime Day.

Prime Day has also become the unofficial kickoff to back-to-school shopping, according to RetailMeNot. So you can bet Amazon is offering all the necessities for students from Pre-K to those moving into their first dorm room.

Check out Amazon's list of deals on school and office supplies, home goods, appliances, toys, games, pet supplies and more.

WHAT'S NOT

According to retail experts at RetailMeNot, you can feel good about Prime Day bargains on clothes, shoes, smart home tech (and other Amazon-exclusive items), home and kitchen appliances. Most other things will likely have better sales later in the year.

Wirecutter advises you stay away from 2019 model TVs; you likely won't get the best deal. Instead, look for 2018 model TVs which could cost you less in the long run. They warn against buying "obsolete" technology, noting sometimes older items are discounted for a reason.

Also, steer clear from so-called "lightning deals." Sometimes, stores will raise the price of an item to make the sale look better.

Not sure if it's a good deal? The website The Traktor keeps track of prices, so that could be a useful tool.

If you're looking for a new laptop, Prime Day might get you a discount but maybe not the best deal. US News says to wait until later in the back-to-school season to get the best price on a laptop. The same goes for video game consoles, which will likely be more discounted during the Black Friday holiday sales.

SMALL BUSINESSES

Don't forget about small businesses this Prime Day!

The retail disrupter is offering a tool called "Amazon Storefronts." Every purchase made through "Amazon Storefronts" comes from a small or medium-sized business!

Shoppers can explore different categories of small and medium-sized businesses, including women-owned businesses, artisans and family-focused businesses.

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Jesse Pagan of WSYX in Columbus, Ohio and Stefanie Dyga of WSBT of South Bend, Indiana contributed to this story.

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