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UPDATE: Hixson High wins $75K in Vans Custom Culture Competition

Hixson High wins.jpg
Image: Hamilton County Schools

UPDATE: (May 17th):

Hixson High School has officially been named a Vans Custom Culture winner, winning $75K.

The Vans Shoe Company planned a concert and cookout Thursday at Hixson High School to announce the victory. The national contest sought two shoe designs: one showcasing local flavor and one epitomizing the company's slogan, "Off the Wall."

Hixson's local flavor entry highlighted Chattanooga landmarks and symbols, including Ruby Falls, the Delta Queen and the Tennessee River. The second design involved students building a platform to create a cavern underneath the pair, lit by fairy lights. Mushrooms dot the landscape, and a monster stands guard as moss encircles the shoes' trim. Living plants were placed inside the shoes.

More than 500 schools nationwide applied.

Congratulations to students!

Full release from Hamilton County Schools:

"A team of students from Hixson High School has taken their custom designed Vans shoes to the top spot in the nation in the Vans™ Custom Culture competition. The student’s creative work on the shoe designs featuring some of Chattanooga’s top landmarks wowed the nation-wide voters to win the competition's grand prize of $75,000. The prize money will benefit the Hixson art department.

“The prize money will be put to good use, providing much-needed pottery wheels, easels, and digital equipment for art students,” said Katie Claiborne, an art teacher at Hixson. “I want to give a huge thank you to the creative students, Vans™, and all of the wonderful people who voted for our project.“

The Vans™ Custom Culture team treated the entire Hixson student body and staff to lunch and a special concert this morning. Vans also present the grand prize check during the activities today.

The entries the Hixson students designed are two pairs of Vans™ shoes with this year’s contest themes “Local Flavor” and “Off the Wall.” Vans™ sends out shoes to all the participants, requesting them to create designs fitting the two themes.

For Local Flavor, the Hixson High students highlight iconic sights and symbols of the Greater Chattanooga area. The shoes represent Ruby Falls, Rock City, the Incline Railway, the Choo Choo, Point Park, and cultural icons like the Delta Queen and the Cherokee water spider. The Tennessee River can also be seen coursing over both shoes.

In the Off the Wall design, students built platforms to create a cavern underneath. The cave is lit by fairy lights, making the cast resin crystals gleam. Mushrooms dot the subterranean landscape, and a monster defends his treasures. Moss encircles the trim of the shoes, providing a smooth transition from top to bottom. Living plants are placed inside the shoes, while artificial sprouts pop up near the toe.

Hixson students involved in the project included Charlie Dickerson, Alia Smith, Michaela Roberts, Logan Summers, Addison Flannigan, Luke Pfennig, Jade Sharp, Amy Gonzales, Sarah Bargerstock, Josh Green, Tori Gifford, Josalyn Salter, Suhani Patel, Amanda Lin, and Devin Goforth."


UPDATE:

Hixson High School made it to the Top 5 in the Vans Custom Culture art competition.

The school is still in the running to win the grand prize of $75,000 for the school’s art program.

The winner of the grand prize will receive a surprise visit from the Vans Custom Culture Team next week.

Vans will present the grand prize winning school with a check for their art department and throw a party for the whole school.

PREVIOUSLY:

A team of students from Hixson High School has earned a spot in the Top 50 of the nationwide Vans Custom Culture competition and are in the running for $75,000 for the school’s art program.

The students entered two pairs of Vans shoes they decorated using the contest themes into the contest. Vans sends out shoes to all the participants, requesting them to create designs using two themes provided by the contest organizers. This year’s themes are “Local Flavor” and “Off the Wall.”

Click here to vote for the Hixson team! PLEASE NOTE: The web page takes a long time to load, so please be patient.

For Local Flavor, the Hixson High students decided to highlight iconic sights and symbols of the Greater Chattanooga area. The Hixson entry represents Ruby Falls, Rock City, the Incline Railway, the Choo Choo, Point Park, and cultural icons like the Delta Queen and the Cherokee Water Spider. The Tennessee River can also be seen coursing over both shoes, bringing them together.

In the Off the Wall design, students built platforms to create a cavern underneath. The cave is lit by fairy lights, making the cast resin crystals gleam. Mushrooms dot the subterranean landscape, and a monster defends his treasures. Moss encircles the trim of the shoes, providing a smooth transition from top to bottom. Living plants are placed inside the shoes, while artificial sprouts pop up near the toe.

The Hixson students involved in decorating the shoes were Charlie Dickerson, Alia Smith, Michaela Roberts, Logan Summers, Addison Flannigan, Luke Pfennig, Jade Sharp, Amy Gonzales, Sarah Bargerstock, Josh Green, Tori Gifford, Jocelyn Salter, Suhani Patel, Amanda Lin, and Devin Goforth.

The students’ creativity got the school’s entry into the finals. Now, they are counting on the community to join in the voting to get the grand prize for the school’s art program. National voting opens today and closes on May 4th. Individuals can vote once per day at customculture.vans.com.

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