Chattanooga is now home to an annual music festival that has entertained concertgoers in Memphis for years.
The Moon River Music Festival will take place this September in Coolidge Park.
In a statement on the festival's website, festival organizer Drew Holcomb explained why moving to Chattanooga from Memphis made sense.
"I have lived in various parts of Tennessee my whole life. I’m biased, but I think its one of the greatest places in the world. In our dreaming and searching for a new home, we realized we could showcase other parts of my home state, Tennessee, and we have found the perfect place, Coolidge Park, in downtown Chattanooga.
Chattanooga is primed for a music festival like Moon River, and the city has opened its arms to us. It is the gateway to the Appalachian Mountains and one of the most beautiful cities in the region. Coolidge Park is right in the center of town, connected to one the world’s largest pedestrian bridges, Walnut Street Bridge, overlooking the Tennessee River."
Holcomb says he'll release the lineup of the September festival later in March. Tickets will go on sale on March 22nd.
You can watch the new promotional video for the festival below: