On Friday, Ruby Falls unveils what it calls a picturesque and thoughtfully-designed expansion with new venues and enhanced guest amenities.
Ruby Falls says the multimillion-dollar project highlights the natural beauty of Lookout Mountain and Chattanooga and serves as an all-in-one destination to create long-lasting memories and unique experiences.
“The rich history and legacy of Ruby Falls is the guiding concept for this project,” said Hugh Morrow, president of Ruby Falls. “The addition creates opportunities for guests to exhale, relax, and connect with friends and family.”
As the number of visitors from around the world tops 500,000 annually, Ruby Falls says the destination shows it is committed to preserving and protecting natural resources of the environment by including more than 40 LEED strategies in the green design of the new venues. Final approval for LEED Certification is in process.
Ruby Falls says highlights include a new entrance and Ticket Atrium with expanded guest services, the accessible Blue Heron Overlook with a bird’s eye view of the valley, seasonal food carts and shaded open-air dining, and the Village Gift Shop with a collection of curated gifts and keepsakes.
With the expansion, Ruby Falls says it's also introducing timed-entry ticketing.
“The new ticketing process is a game changer,” said Morrow. “Now you can purchase your ticket ahead of time, selecting when you want to check-in for your cave tour, and arrive to enjoy music on the Village Plaza, have a bite to eat, take in the view and focus on the memories, not the minutes.”
“The Ruby Falls project is a special combination of strategy, setting, and a vision to strengthen the connection to the next generation of visitors,” said Diane Lochner, PGAV Destinations vice naturally wonderful president and project lead. “The endeavor has been a team effort to create a place of community, inspired by the powerful stories of Ruby Falls.”
“Tourism is the second largest industry in the state of Tennessee bringing in nearly $20 billion in economic impact” said Kevin Triplett, Commissioner of the Tenn. Dept. of Tourist Development. “We cannot do that without investment from our partners. We encourage authenticity, and providing a real, genuine experience for our visitors; working to exceed their expectations with modern efforts without losing touch with who we are. Ruby Falls has done that for decades and with the completion of this project, will do so for years to come.”
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